2024 TOYS”R”US TOP TOY HOLIDAY CAMPAIGN

As the intermediate designer and creative lead, I developed the full visual direction for the 2024 Top Toy holiday campaign. I spearheaded ideation and concept development, crafting a unified creative vision that spanned across digital and in-store channels—including web, email, flyer, in-store signage, and social media. I authored the original pitch deck and delivered all creative assets and guidance to cross-functional teams, ensuring brand consistency and high-impact execution across touchpoints.

The Great Outdoors

As the intermediate designer and creative lead, I was tasked with developing a strategic solution to connect with customers and inspire families to embrace outdoor play. I led the creative ideation and design for The Great Outdoors campaign concept, crafting a compelling pitch deck that positioned Toys“R”Us as a seasonal destination for outdoor discovery. The deck was presented to the full marketing team and served as the foundation for multi-channel rollout planning. I provided all creative assets and direction, ensuring a cohesive and engaging visual narrative aligned with brand values and seasonal goals.

Toys “R” Us Flyer Redesign

I led the visual refresh of the Toys“R”Us promotional flyer, modernizing an outdated format to better resonate with today’s customer. My redesign focused on simplifying the layout, enhancing product hierarchy, and introducing cleaner typography and more contemporary styling—resulting in a more engaging, easy-to-navigate shopping experience across both print and digital versions.