Babies “R” Us

Role:
Digital Designer

Email Design + Rebrand
Spring 2022 - Summer 2023

Email Marketing Strategy + Rebrand

  • Spearheaded the revitalization of Babies "R" Us email design and overall brand image

  • Collaborated closely with the art director to create a modern and captivating aesthetic

  • Partook in the rebranding effort to create a timeless yet appealing aesthetic for the evolving consumer base

  • Crafted visually stunning and highly interactive email templates for showcasing products and promotions

Email Header Examples

Automated Emails

I had the pleasure to work alongside the marketing team to create automated Babies "R" Us emails for swift dissemination of tailored content

  • Crafted visually stunning and highly interactive email templates for showcasing products and promotions

  • Optimized email performance with strategic changes, resulting in increased open rates and click-through rates

  • Utilized data-driven insights to refine layout and content placement for effective brand communication

  • Demonstrated strong collaboration with cross-functional teams and ability to drive positive change within an established brand

Month of Mom Campaign

Role:
Intermediate Designer

Campaign Direction
Spring 2024


I designed and led the creative development of the Month of Mom campaign, one aimed at celebrating and connecting with modern moms during the month of May. Tailored to resonate with a new generation of parents, the deck presented a refreshed visual language and strategic positioning that acknowledged the evolving identity of motherhood. The design emphasized warmth, authenticity, and empowerment, laying the groundwork for a campaign that honoured moms in a contemporary, meaningful way.